Understanding that one of the AdVision Awards’® most important tasks is the steady expansion and consolidation of the international multimedia market, DIRECTV, Inc. announced its decision to support the annual Russian language advertisers competition as a Platinum Partner.
The DIRECTV International platform has launched over 125 channels, delivering a wide variety of new programming to emerging ethnic markets throughout the United States in multiple languages, including Spanish, Russian, Hindi, Telugu, Tamil, Bengali, Mandarin, Cantonese, Vietnamese, Tagalog, Korean, Polish, Portuguese and Greek.
DIRECTV, the world’s most popular television service, counts 18.4 million customers in the United States and is leading the HD revolution with more than 130 HD channels. Each day, DIRECTV subscribers enjoy access to more than 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (surpassing national cable companies for nine years running) and superior technologies, including advanced DVR and HD DVR services and the most state-of-the-art interactive sports packages available.
DIRECTV continues to expand its Russian programming packages with the exclusive addition of the RTVi Network, the only independent global Russian-language TV network with a full-fledged original news service that offers Russian speakers culturally relevant information in their native language.
"If you are seeking the best in Russian entertainment and news, there is only one place you can find it, and that is DIRECTV," said John de Armas, vice president, WorldDirect, Inc.
For the most up-to-date information, please visit www.directv.com.